Media Management Environment

Digital media -- images, audio, video, and documents --  have become integral to Yale’s tripartite mission to create, preserve, and disseminate knowledge. The Yale Media Management Environment (aka Digital Asset Management, or DAM) provides a phased approach to building shared infrastructure to facilitate the creation, use, and reuse of digital media content across the academic landscape.

DAM Assets and Folders DAM Categories DAM Item Detail
Digital media has become an essential component of research, teaching and learning, discourse, creative works, publishing, dissemination, communications, and preservation of cultural heritage at Yale. Historically, academic and administrative units have worked within traditional boundaries to implement solutions to support the creation, use, and reuse of digital media. This has culminated in multiple systems, isolated pools of digital content, and high costs. The high level of expertise required to build robust systems, the high cost of building digital media systems on a small scale, and the complex copyright, privacy, and policy issues are barriers inhibiting the effective use of digital media within the cultural heritage community at Yale.

Media Management Environment at Yale

The Yale Media Management Environment is a core component of the digital Content Platform. It provides a phased approach to consolidating technology, leveraging community expertise, developing shared practice, and aggregating digital media content to provide a robust solution for digital media management in cultural heritage at Yale.

  • PHASE 1: The first phase of the program focused on the digital imaging workflow and image management needs of Yale’s professional production staff and cultural heritage stewards. Starting in collaboration with the Museums and expanding to the Libraries this phase of the program went live in February 2010. It included the implementation of the Artesia Digital Asset Management system (now OpenText's Media Manager), the Isilon Mass Storage system, and development of common practices and workflows in digital image management for cultural heritage collections.
  • PHASE 2: The second phase of the program is adding digital audio, digital video, and open dissemination capabilities to an upgraded Media Management Environment called Media Manager which went live in late summer of 2011. This phase tapped the expertise of Yale’s professional audio/video community to shape the environment to support the production workflow, use, reuse, and dissemination of audio and video.
  • PHASE 3: The third phase of the program, which began in 2012, includes the upgrade of the digital media infrastructure to meet functionality and performance requirements, and the development and extension of the tools by YDC2, such as the Media Request Tool, to more efficiently meet the needs of cultural heritage user communities on campus.  This phase also includes the integration of the Media Management environment with the increasing number of technologies that make up YDC2's Content Platform, including Content Delivery Service, Metadata Service, Digital Preservation, and Discovery Interfaces. 

Getting Involved

The Media Management Environment, as part of the Content Platform, supports collaboration within the cultural heritage at Yale University.

Contact to get involved.


The Yale Media Management Environment is a managed approach to provide, over time, the essential scaffolding to Yale’s cultural heritage community for the effective creation, use, re-use, dissemination, and institutional stewardship of digital media in support of Yale’s mission. It establishes a mechanism for containing cost by reducing redundant efforts and gaining economies of scale while expanding capacity in essential digital media capabilities.